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Taobao - China's Largest Internet Retail Website


Launched in 2003, Taobao (www.taobao.com) is the largest Internet retail website in China with more than 75 percent of the Chinese-domestic online consumer market. It provides the most comprehensive product offering ranging from collectibles and hard-to-find items to mainstream retail categories such as consumer electronics, clothing and accessories, sporting goods and household products. It serves nearly 100 million registered users and more than 1.5 million sellers have opened up stores on Taobao. In 2008, Alibaba Group announced it will be investing more than US$700 million in Taobao in the next five years.

Annual transaction volume on Taobao (gross merchandise volume or GMV) reached nearly US$15 billion in 2008, expanding at a three-year compounded annual growth rate of more than 150 percent and exceeding the largest retailer in China in transaction volume. According to government statistics, Taobao's GMV equaled approximately one percent of China's total retail trade in 2008. Taobao is the primary online shopping destination for the largest online population in the world* .

Alimama (www.alimama.com), an online advertising exchange and affiliate network for more than 400,000 publishers in China, was merged into Taobao in 2008.

Taobao is wholly owned by Alibaba Group.

* According to China Internet Network Information Center (CNNIC), China had 298 million Internet users as of the end of 2008.

 


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